Pump Audio Sold for $43 million

pumpaudio.jpgScore one for the Hudson Valley startup scene. Pump Audio‘s tag-line is “Be Independent,” but the Tivoli-based company is indy no more. The company, which licenses independent music for use in movies, commercials, and web sites, goes to photo giant Getty Images for $43 million. Getty certainly has the chops for licensing content across multiple platforms, so moving into the $3 billion music-licensing business seems like a smart move. Six-year-old Pump recently announced a deal to let Photobucket users put Pump music to their videos and slide shows. Photobucket has since been bought by MySpace, opening Pump up to a seemingly limitless user base.

Update: As PaidContent.org reminds us, this is a double win for the Hudson Valley since Troy-based High Peaks Venture Partners (along with NYC’s Greycroft Partners) led Pump’s $2.5 million first and only round of funding last year. 

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1 Response to “Pump Audio Sold for $43 million”


  1. 1 sheexists May 10, 2009 at 4:47 am

    Lowball licensing rates…composers, producers, songwriters, etc…this will become the new cheapo business model…I encourage all to write them letters saying that %35 to the artist/PUMP %65 percent split is UNJUST!!!

    Thanks:)


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